Malaysia didn’t just boycott McDonald’s — it created its own alternative. In response to the Gaza conflict and U.S. support for Israel, entrepreneur Lailatul Sarahjana Mohd Ismail founded Ahmad’s Fried Chicken.
What began as a small venture has now expanded to 35 outlets, as Malaysian consumers increasingly favor local brands in solidarity with Palestine.
The trend appears to be lasting, with homegrown chains like Ahmad’s Fried Chicken and Zus Coffee growing rapidly and transforming Malaysia’s food landscape.
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